Book reviews are currency for the indie author, especially when reader feedback appears on Amazon and Goodreads. That makes sense, considering the weight of word of mouth marketing. I read an article on Impactrecently that stated consumers are 4x more likely to buy goods and services when referred by a friend, and 63% of visitors are more likely to make purchases from websites with reviews/ratings.
Why then, does word of mouth seem to fail so many fantastic indie writers? Because the number of Amazon book purchasers who go back to leave a review, or even a star rating, are few and far between. Derek Haines at Just Publishing Advice says listing your Kindle book as free for a promotional period can help stimulate readers to leave a review; however, reviews of free books are even lower than for actual sales. This rings true for me. I ran a week…
View original post 293 more words
Insights from "Inside" 